Our Story

Late Shri Bachchraj Ji Bararia

The foundation of our journey was laid in the late 1960s in Phuntsholing, Bhutan, when Shri Jugraj Ji Kundalia established Jain Metal Store.

What began as a modest utensil and metalware shop steadily grew into a respected and dependable establishment within the region. Built on principles of honesty, consistency, and long-term relationships, the store became known not merely for its products, but for the trust it cultivated.

Soon thereafter, Late Shri Bachchraj Ji Bararia joined as a partner. With discipline, foresight, and unwavering commitment, he played a significant role in strengthening the business and expanding its reach. Together, they laid the groundwork for a legacy rooted in integrity and reliability.

As the years progressed, the responsibility of Jain Metal Store was entrusted to the next generation of the Bararia family.

For decades, the business continued to serve households, commercial establishments, and distinguished institutions across Bhutan. Its reputation for quality and dependable service extended to prestigious clientele, including supplies made to the Royal household.

Today, Jain Metal Store continues its operations in Bhutan under the leadership of Shri Manoj Kumar Bararia, carrying forward the same values and standards that defined its beginnings.

Inspired by this long-standing foundation, GS MARKETING was established in early 2024 in Deputy Ganj, Sadar Bazar — one of India’s largest wholesale hubs.

Drawing upon decades of industry understanding and family experience, GS MARKETING emerged as both a wholesaler and retailer, gradually expanding into the supply of hotelware and commercial kitchen equipment.

With a strong offline presence and direct market engagement, the business quickly positioned itself as a reliable partner for hospitality professionals and commercial buyers.

BarariaWare represents the next evolution of this journey.

Created as a dedicated brand and digital platform, it serves hotels, restaurants, caterers, institutions, corporate establishments, and businesses of every scale — from small food ventures to large hospitality operations.

Our aim is simple: to provide thoughtfully curated hotelware and refined kitchen solutions that combine durability, functionality, and presentation.

What began decades ago as a single utensil store has grown into a multi-generational commitment to the hospitality and kitchenware industry — now strengthened by a modern and accessible platform.

And while much has evolved, the principles remain unchanged: trust, quality, and long-term relationships.